Corporate Book Owners or Distributors

This is where I see the greatest potential of the Street Library (as the Street Library is an extremely low-cost way for your company to tell propective customers that you constantly support charity – and lets them know just who/what that charity is).

As before, you have the same two options:

Either distribute the books yourself (in public, or, and possibly even better for your business, via your business premises – in which case you are really telling prospective customers to “come here for product/service X, and you could be walking away with a free book too”); or

By sending your books to myself first, where they are then labelled and are distributed via the social media competitions (described above). Sending at least 4 different books will mean that your business social media accounts will be followed around 500 times too.

500 new prospective clients?

Perhaps.

Extremely positive PR for your company?

Definitely.

And having more popular social media accounts can only be a good thing for your business too.

And, if you source your books from your staff, being part of the Street Library scheme doesn’t cost you a penny (just the cost of posting your books here, if you want them/your business showcased in a future Street Library competition – otherwise, your participation in the Street Library scheme is completely free).

There is a second benefit to taking part in the Street Library:

Whether you yourself (or your employees) distribute the books in public (or through your own business premises), every time a book is picked up, it is a very positive advert for your business, as your business is named as being the original book-donor (and your own favourite charity is also named – and is the beneficiary of all “Thank You” donations).

So when that person, at some point in the future, is searching for a specific product or service, and they come across your business name during their search, your business name will already be familiar to them (and have very positive associations).

And these rather positive memories might just influence that persons purchasing decision?

To take part in the Street Library, and have your books promoted in a future Street Library social media competition, please post your books (just one, two or three – or at least four different books, if you wish competition exclusivity) to:

Iain McGeachin
3 Mcdowall Terrace
Maybole
KA19 7HW