The important thing to first realise is that all Kiltwalk donations (up to a limit of £5,000 per walker) are supplemented by an additional donation of 40% by The Hunter Foundation. So for every £100 raised, the charity actually receives £140.
The Glasgow Kiltwalk in 2018
The idea for a combined fundraising/awareness-raising team representing Scottish rare disease charities, patients and advocates, arose purely by chance.
I have already arranged to participate in this year’s Glasgow Kiltwalk (but because I will be participating in my wheelchair, I have opted for the shorter, 6-mile, “Wee Wander” route).
And, and this is the important part – I will be doing so to raise funds/awareness for just one charity.
Initially though, I wanted to raise funds for three different charities (one national, one regional to Ayrshire, and one local Maybole charity). However, The Kiltwalk’s online system only allows each participant to raise funds for just one charity.
So, I contacted the Kiltwalk people directly, and asked if there was another way I could do what I had originally intended. The answer was that the entire Kiltwalk system was currently designed to allow for just one charity to be associated with each individual particpant.
However, during the conversation, it became apparent that there was a very interesting feature of the Kiltwalk.
Each member of a group could raise funds for just the one charity (as allowed for by the Kiltwalk system). However, the one charity selected by each member of a group could be different. So, for example, you could have a group of six people raising funds for six different charities.
How “groups” could be used to the advantage of rare disease charities was instantly apparent.
As it stands, most larger charities are already represented by their own team (some pretty large). So each member of their group raises funds individually, and as they do so they are raising awareness of that one charity.
The same thing happens for every single member of the group, so the awareness raised is vast (which is why groups are so popular I suppose). The advantage of size.
Smaller charities, on the other hand, just consist of a few disparate fundraisers here and there. And as each fundraiser is raising funds for a smaller charity that few people have heard of/support, their scope for raising funds is rather limited too.
However, combine all of these individuals into one larger group (with each member of the group still raising funds for the one charity of their choice), and suddenly there is a larger audience to make aware (and to raise funds from?).
“I am a member of #TeamRareScot, and am raising funds for [your chosen charity]”.
The donors to one team member, become aware of the charities of the other members too. The sum of the parts becomes greater.
Interested? Want to know more?