Media Coverage of Previous Fundraising Events.

The coverage gained from exposure in the established media (both TV & Press) is far more wide-reaching than the exposure gained just by “walking” and talking to the people who I meet along the way. So when it comes to raising awareness, exposure in the established TV & press is always being sought.

To date, previous walks have been covered by:

Sunday Post (the second-biggest Scottish Sunday newspaper):

https://www.sundaypost.com/fp/man-who-suffers-from-incurable-illness-ataxia-takes-to-the-streets-to-raise-awareness/

Arran Banner (the weekly newspaper on the Isle of Arran)

The article is not available online, but an image of the printed article (February 25th):

arran-banner-article-feb25

Ayrshire Post (the biggest-selling regional weekly newspaper in Ayrshire – my local newspaper).

Not only was the story featured on the inner pages, as expected, but the Ayrshire Post editor obviously recognised the “local/human interest” value of the story – and splashed  a large photograph on the front page!

The article has now made its way onto the online version of the Daily Record (the biggest-selling Scottish daily tabloid newspaper):

http://www.dailyrecord.co.uk/news/local-news/brave-ayr-man-wont-ataxia-8949553

Ataxia Magazine Ataxia UK highlighted the walk through Spain in Issue 196 (page 4):

https://www.ataxia.org.uk/news/ataxia-magazine-196

Grand Lille TV (the local daily TV News channel in Lille/northern France):

Video clip is unavailable.

Gazzetta di Parma (the local daily newspaper in Parma, Italy).

The article was printed in Italian (for the local audience):

article-in-parma-press-160516

And there’s more….

If this was the sum of the exposure that these walks receive, then I would already be a happy man.

But this is just the icing on the kiltedwalker.com / ataxia.scot cake.

I take a lot of photographs as I “walk”, and broadcast these, including links to sponsors’ websites/social media pages, “live” (or within a few hours) to a social media audience that now numbers in excess of 24,000 followers. Mainly on Twitter (@Ataxia360).


A new website?

Yes, kiltedwalker.com is now www.ataxia.scot (now that a wheelchair has become a bit of a necessity, the “walker” part of Kilted Walker seemed a wee bit redundant).

The kilt will still be worn though (it was rather popular, and when it comes to raising awareness, the kilt is unbeatable).