The coverage gained from exposure in the established media (both TV & Press) is far more wide-reaching than the exposure gained just by “walking” and talking to the people who I meet along the way. So when it comes to raising awareness, exposure in the established TV & press is always being sought.
To date, previous walks have been covered by:
STV (the national TV broadcaster in Scotland):
Sunday Post (the second-biggest Scottish Sunday newspaper):
Arran Banner (the weekly newspaper on the Isle of Arran)
The article is not available online, but an image of the printed article (February 25th):
Ayrshire Post (the biggest-selling regional weekly newspaper in Ayrshire – my local newspaper).
Not only was the story featured on the inner pages, as expected, but the Ayrshire Post editor obviously recognised the “local/human interest” value of the story – and splashed a large photograph on the front page!
The article has now made its way onto the online version of the Daily Record (the biggest-selling Scottish daily tabloid newspaper):
Ataxia Magazine Ataxia UK highlighted the walk through Spain in Issue 196 (page 4):
Like Riding A Bicycle (Travel Blog, written by Danielle Ditzian, who highlights the difficulties of travelling with a disability in her “Inside the Enabled Mindset” series):
Grand Lille TV (the local daily TV News channel in Lille/northern France):
Video clip is unavailable.
Gazzetta di Parma (the local daily newspaper in Parma, Italy).
The article was printed in Italian (for the local audience):
And there’s more….
If this was the sum of the exposure that these walks receive, then I would already be a happy man.
But this is just the icing on the kiltedwalker.com cake.
I take a lot of photographs as I “walk”, and broadcast these, including links to sponsors’ websites/social media pages, “live” (or within a few hours) to my social media audience that now numbers in excess of 23,000 followers. Mainly on Twitter (@ataxiascot).
A new website?
Yes, www.kiltedwalker.com is now www.ataxia.scot (now that a wheelchair has become a bit of a necessity, the “walker” part of Kilted Walker seemed a wee bit redundant).
The kilt will still be worn though (it was rather popular, and when it comes to raising awareness, the kilt is unbeatable).
This Post Has One Comment
Great range and scope there.